TVS Sydney’s fastest growing free-to-air TV station

With audience growth of 22 percent year on year, TVS' popularity continues to increase across the Sydney metropolitan area. 

TVS (Television Sydney), our newest free-to-air television station, has experienced exceptional year on year viewing growth of 22%* to make it Australia's fastest growing free-to-air television station. 

Growth has been across a range of timeslots and programs, with strong periods including:

  • Tuesday Zone 1: 74% growth.**  Programs in this slot include Gasolene, Cruzin' and Pop Tarts
  • Thursday Zone 1: 34% growth.**  Programs in this slot include 4WD, Anthology of Interest and Adventure Bound
  • Friday Zone 1: 33% growth.**  Programs in this slot include Pure Fishing, Songwriters Across Australia, Nocturnal and In Wollongong Tonight.

TVS also experienced 38% growth across the year*** in the all important 25-54 age group for both Zone 1 and 24 hour periods. 

"We're delighted with the growth that we've had over the past year," said Laurie Patton, Chief Executive of TVS.  "Our continually increasing audience numbers are testament to the approach we're taking - fresh programs offering something unique for a range of viewing interests and demographics."

"After just two years in the market TVS is delivering on its promise as Sydney's sixth free TV channel, providing added viewing choices with a special focus on Sydney", Mr Patton added.

The top program performers for the latter half of 2008 for TVS include:

  • Gasolene: 128% growth in average audience****
  • Grainger's World: 58% growth in average audience****
  • Cruizn': 42% growth in average audience****
  • Drive It!: 33% growth in average audience****

The growth of TVS is leading more and more companies to add the channel to their advertising spend.   TVS allows them to target their commercial messages via a range of sponsorship opportunities to audiences that are traditionally hard to reach.  With a strong lineup of programs continuing over summer and into 2009, TVS is set to increase its appeal to a broad range of savvy marketers. 

*OzTAM cumulative reach figures August 07 to August 08

** OzTAM Zone 1 year on year average audience. 

***OzTAM average audience January to November

**** OzTAM average audience June versus November 2008

9 December 2008

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